Period 0130 sec
Marketing
Consumer behaviour, digital marketing and brand strategy for modern markets.
Lesson: launch a chai brand. Drag the 4 Ps onto the stall at the D1 canteen, or tap them.
Psst: every brand starts with a product.
0Research Publications in peer-reviewed, Scopus & UGC-CARE journals and book chapters
0Patents, 2 published and 5 filed
0Textbooks in Finance & Income Tax
0Years teaching across 6 institutions
About me
Teaching that builds future-ready leaders.
“I chose academia not just as a profession, but as a platform to shape thinking and develop future-ready leaders.”
I am an Associate Professor at the University School of Business, Chandigarh University, with a Ph.D. in Finance from Punjabi University, Patiala and more than a decade in higher education. I have qualified UGC-NET four times across Commerce and Management, and I teach Marketing, Finance, Entrepreneurship and Organisational Behaviour on the flagship MBA and M.A. Economics programmes.
My focus is on preparing students to think critically, act ethically and handle real-world business challenges with confidence. Beyond teaching, I serve as NSS Programme Officer and Deputy Superintendent (Examination), and I have led admissions counselling. What drives me is student transformation: seeing learners grow into confident, capable professionals.
My research looks at corporate governance, corporate social responsibility and sustainability in emerging economies, published with Springer, CRC Press, IGI Global and in Scopus and UGC-CARE listed journals.
Ph.D. FinancePunjabi University, 2023
UGC-NET 4×Commerce & Management
LinkedIn1,800+ followers
Expertise · try a lesson
Four subjects that turn students into business leaders.
I teach Marketing, Organisational Behaviour, Entrepreneurship and Finance on the flagship MBA and M.A. Economics programmes. Each subject below comes with a lesson you can play in about 30 seconds.
Period 0230 sec
Organisational Behaviour
People, teams and leadership, and how organisations get the best from them.
Lesson: build Maslow’s pyramid. Tap the needs to stack them, bottom first. Get the order wrong and it falls.
Hint: start with what a person needs to survive.
Period 0330 sec
Entrepreneurship
From idea to venture: innovation, business models and startup thinking.
Lesson: pivot a startup. Tap or spin the wheel. Each turn is one step of Build → Measure → Learn. The startup is made up. The method is real.
Loop1
Home-made tiffins for hostel students
Ready
Spin the wheel to build the first version.
Hint: build small first. You can always pivot.
Period 0430 sec
Finance
Corporate finance, income tax and governance, the area of my doctoral research.
Lesson: watch ₹10,000 grow. Drag the years and see the bar grow. Try another interest rate too.
after 5 years at 8% a year
You put in ₹10,000. Interest earned: ₹4,693
Compound interestSimple interest
Keep dragging. At 8%, money doubles about every 9 years: 72 ÷ 8 = 9. That’s the Rule of 72.
Final bell
Finish all four lessons to graduate as a business leader.
Each one takes about 30 seconds. The seal fills as you go.
Academic journey
A decade in the classroom.
- Dec 2025 – Present
Associate Professor Current
University School of Business, Chandigarh University
- Jan 2023 – Present
NSS Programme Officer & Deputy Superintendent (Examination)
Chandigarh University
- Jun 2022 – Dec 2025
Assistant Professor
Chandigarh University, Mohali
- Oct 2021 – Jun 2022
Assistant Professor
Eternal University, Baru Sahib, Himachal Pradesh
- Feb 2020 – Oct 2021
Assistant Professor & NSS Programme Officer
D.A.V. College, Hoshiarpur
- Aug 2018 – Feb 2020
Assistant Professor (Guest Faculty)
Punjabi University, Patiala
- May 2016 – Feb 2020
Lecturer
Nishchay Edu. Services, Patiala
- Jan 2016 – Apr 2016
Assistant Professor (Ad hoc)
ASRA Group of Colleges, Patiala
- 2023
Ph.D. in Finance
Punjabi University, Patiala
- 2018
UGC-NET qualified (4×)
Commerce and Management
- 2015
M.Com Honours (FYIC)
Punjabi University, Patiala
- 2013
B.Com Honours (FYIC)
Punjabi University, Patiala
- 2010
Senior Secondary (+2 Commerce)
D.A.V. Edward Ganj Public School, Malout
- 2008
Matriculation
Sacred Heart Convent School, Malout
Research
Governance, CSR & sustainable growth.
My work studies how companies in emerging economies create value responsibly, from corporate governance and voluntary CSR to climate adaptation on the road to a net-zero economy.
0
Research Publications
In peer-reviewed journals, Scopus-indexed and UGC-CARE listed journals, and book chapters with Springer, CRC Press and IGI Global.
0
Patents
2 published and 5 filed, from applied and innovation-led research.
0
Textbooks
Published textbooks in Finance and Income Tax.
iDORCID0000-0003-1580-2957↗
ScScopusAuthor ID 59410315400↗
Google ScholarCitations & full record↗
inLinkedIndr-bikram-paul-singh-lehri↗
Instagram@bikrampaul.s↗
Research publications
Live from ORCID & OpenAlex- 2025DOI ↗Driving Value Creation: Mapping the Landscape of Corporate Governance in Emerging EconomiesChapterApproaches to Global Sustainability, Markets, and Governance · Springer
- 2025DOI ↗What Influences Companies to Go Beyond Mandatory Corporate Social Responsibility Rule? Empirical Evidence from IndiaChapterWorld Sustainability Series · Springer
- 2024DOI ↗Recent Technological Advances in Engineering and ManagementBookCRC Press
- 2024DOI ↗Recent Advances in Management and EngineeringBookCRC Press
- 2024DOI ↗CSR Initiatives: A Way of Enhancing Employees' WellbeingChapterImpact of Corporate Social Responsibility on Employee Wellbeing · IGI Global
- 2024DOI ↗Climate Change Adaptation Strategies for Achieving Net-Zero EconomyChapterApproaches to Global Sustainability, Markets, and Governance · Springer
This list updates automatically from ORCID and OpenAlex (which also tracks Scopus-indexed work), so new publications appear here on their own. In total I have 27 research publications, including earlier work published in print. For the complete record, see ORCID, Scopus and Google Scholar.
Podcast
Mastering Marketing in the Digital Era
My CU Online podcast on Marketing Management in the Digital Era: why classic marketing ideas still matter, and how strategy changes as business moves from physical place to online space.
- 01Why traditional marketing concepts are still relevant
- 02The shift from physical place to online space
- 03Practical insights for marketing students and professionals
HostProf. Navdeep SinghAssistant Professor, CU OnlineSpeakerProf. (Dr.) Bikram Paul Singh LehriUSB, Chandigarh UniversityRecognition & service
Beyond the lecture hall.
Ambassador of Impact
Awarded for contribution to institution building at Chandigarh University.
Certificate of Appreciation
For significant contribution to admissions at Chandigarh University.
NSS Programme Officer
Nominated, selected and trained. Recognised for contributions to several 7-day NSS camps.
UGC-NET, four times
Qualified four times across Commerce and Management.
Winner, Singing Category
CU's Got Talent (Staff Edition), Chandigarh University.
Promoted to Associate Professor
University School of Business, Chandigarh University, December 2025.
Skills
- Higher Education Teaching
- Admission Counselling
- Examination Coordination
- Team Motivation
- NSS leadership
- Outcome-Based Education & accreditation
- Curriculum design
- Technology-enhanced teaching
- Academic mentorship
- Academic administration
- Course material preparation
- Leadership & team management
- Conflict resolution
- Public speaking
Training programmes
- May–Jun 2020Managing Online Classes and Co-Creating MOOCs 2.0, MHRD
- Jun 2020Open-Source Tools for Research, MHRD
- May 2020Enhancing Learning in Technical Education with Digital Platforms, Government Polytechnic College, Jhalawar
- May 2020How Bharat Perceives India: A Jurisprudential Insight
- Apr 2019Research Methodology, Punjabi University, Patiala
- Jul 2017Role of Higher Education and Teachers in the Development of Nations, Panjab University, Chandigarh
Certifications
- NIFABusiness Accounting and Computerised Accounting (Compulearn), 4 months
- DiplomaAdvanced Diploma in Computer Applications: MS Office, Web, Windows, data entry
- OnlineDigital Marketing, ChatGPT & AI with MS Office
- TrainingMedical First Responder and life-saving skills
Live from LinkedIn
Featured on LinkedIn
Articles, milestones and moments from my professional journey. Pick a category, hover to zoom, click to read.
0Followers
0Reactions
0Featured
@bikrampaul.s
Latest on Instagram
Reels, campus moments and Student Zone updates. Short, useful and made for my students.
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@bikrampaul.sFollow along for new reels and updates from youngprofessor.in.
Placement tipsMarketing in 60 secCampus life
Open Instagram ↗
Beyond academics
The person behind the podium.
An Associate Professor with a musical flair. Music and writing add a creative side to my work and help me connect with learners, and mentoring students is the part of this job I enjoy most.
EnglishC1HindiC1PunjabiC1
Music & singing
Poetry & writing
Public speaking
Cinema & series